Monday, January 21, 2008

Attitude

What a rough week:

  • Still re-couping from a stolen wallet episode on New Year's Eve (i.e. canceling credit cards, taking the MN driver's test to get a MN ID, getting a new U Card, buying a new wallet!)
  • Painstakingly going through the process of having my parked car hit and damaged passed a driveable limit. Not only a visit downtown to get the accident reports (not a 5-minute errand) and dealing with auto body shop / insurance company, but... I HAVE NO CAR!!
  • Setbacks with prospective advertisers dropping out for the '08 edition of the Advsior
  • Found out I'd been paying $1.00 into my apartment complex's dryer, only to find out from a roommate that it if you put a quarter in the farthest right slot, it only costs $0.25!
  • And to top it all off, Brett and the boys couldn't pull it together in OT last night in Lambeau. Particularly sad (but perhaps fitting) that Favre's last NFL throw was a pick.
Pretty easy to look at that week and feel not-so-great about the way things are going. Whenever I'm faced with a day/week/situation/whatever like this, I always say two words to myself:

BIG PICTURE

You have a choice. You can let adversity control you by focusing your attitude on negativity. OR, you can choose to put all those negative things into what I like to call "my small stuff bucket," realizing that whatever it is that's getting me down probably won't be getting me down in a week or two and that I have bigger things to worry about than a little fender bender or not being able to close a few sponsors for our publication.

Your energy can be put to better use than sweating the small stuff, and all it takes is treating yourself to bit of hard-nosed honesty that whatever it is probably isn't THAT big of a deal.

How much small stuff are you sweating?

Sunday, January 13, 2008

The future of FREE

Chris Anderson seems wicked smart- his latest resume bullet is Editor of Wired Magazine. Check out a video of him speaking on the "economy of free." I pretty much agree with every damn word that comes out of his mouth.

I got to thinking about his theory and wondering how I can bring it to other industries (i.e. where else, aside from the production of transistors, are the costs of producing something approaching zero?)

This is NOT the billion dollar answer, but I couldn't help myself...

If I owned a grocery store near a college campus, I would give away Ramen noodles for free. Maybe limit the amount to 2 or 4 per customer per visit, and I know production of Ramen noodles doesn't really fit his economic theory/observation, but that's beside the point.

I know the golden rule is location location location, but near campus, a very close second to the golden rule is FREE, and an equally close third is Ramen noodles... What college student WOULDN'T buy groceries at "U-Ramen Supermarket"?!?!?

What your middle school basketball coach never knew he was teaching you...

Or maybe he did, in which case he's a genius!!

I recently joined the neighborhood YWCA. Which, as many people do NOT know, is a virtually equal counterpart to the more commonly known YMCA. Rest assured, after careful pre-enrollment and questioning (and now after a week's worth of visiting), it is truly a co-ed establishment. And I have no problem supporting the cause of "eliminating racism, empowering women" while I shave off those flabby Christmas calories.

Last Thursday I had the basketball court entirely to myself. The end of my routine entails a set of free throws, as anyone who's ever played organized basketball at any level has been coached to do. Remembering what I'd learned way back when I was good enough to make the "White" (i.e. "second-string") squad my Freshman year of high school --- positioning your feet, setting your legs, getting a good grip on the ball, visualize the shot, follow-through, etc.

10 shots later I'd made 8/10. 30 shots after that I was 38/40. 30 in a ROW!!!! At the time I was thrilled... not AS thrilled as if my roommate (a high school varsity starter and notoriously better at basketball than I) had been there to witness, but excited to have achieved the feat nonetheless. Not to mention I had to leave the free throw line every time to get the rebound, walk back to the line, recollect myself, and deliver the next shot.

How did I, after months of basketball hibernation, manage this? Latent muscle memory? Doubtful. Luck? Perhaps. But perhaps a subtle lesson is there after all...

MENTAL TOUGHNESS

It broke down into three key components, which I think are important for myself, other entrepreneurs, and anyone dedicated to anything.

1. Rhythm

The key here is not what your rhythm is or what you do when you're in a rhythm... it's getting into a rhythm in the first place!! Because I'd been warming up and shooting around prior to my time on the free throw line, my muscles were tuning into making a higher percentage of shots. I was focusing special attention to keeping my elbow cocked at the same degree, bending my legs the same amount, following through the same way, and so on. Through repetition it became second nature.

In the same way, when you focus on anything - personal skills, an organizational issue, defects in a new prototype - if you pay attention to correcting the right details, and you PRACTICE, those corrections become second nature and you automatically prevent the same mistake from surfacing.

Form good habits, become their slave.

2. Forward Focus

When things started going well at 10 in a row, 11 in a row, 12 in a row... it was difficult to keep my cool. Pressure was mounting as I knew with each additional shot, the odds of this streak were dwindling, and yet, with each new make I was that much more excited to keep the streak alive!! But this very excitement would have been the end of my success, had I been focusing on my PAST SUCCESS and not at the task AHEAD.

You can see where I'm going here. It was a good mental exercise to have to tell myself to put the streak out of my mind and focus on repeating the same formula that had produced the streak in the first place. Successful ideas/products/systems are meant to celebrated not with parties and red ribbon and letting them sit as a check-mark on someone's timeline, but with careful attention to replicating and pulling the success into the future.

3. Faith

A bit on the softer side, but it's undeniably there. Had an inch of doubt crept into my mind, that would have been one inch to the right and I'm tossin up a brick clanging off the rim.

Once you've gotten into a rhythm, think you've figured out a successful formula, and remained focus on replicating that success... you must be prepared to cast off all remaining doubt, breathe deeply, and take the plunge (or in this case, the free throw).


"Remembering you're going to die is the best way to avoid the trap of thinking you have something to lose." --- Steve Jobs

Thursday, January 10, 2008

Logos

Just having some fun with GIMP and Paint.NET. I highly recommend both by the way. They are free and make sense for non-design people like me.

Now, that's not to say any of the below are award-winning designs. They barely pass as sketches. Nevertheless, I've gotta ask...


Which one do you like?

















Wednesday, January 9, 2008

A potential partner, or two

You know, I was just going to Share this story in my Links feed, but I'm too excited. Maybe I'm too easily swooned by certain people/products/companies/sites that seem to speak my language; alas, I can't resist a short spell of ogling over up-and-comer's, young entrepreneurs, and clever writing.

Ben Casnocha. Just discovered his blog, book, and bio from an excellent post from user Prakblr on the message board of a Shelfari group I started on Entrepreneurship. (Shelfari is a social networking site - you create your virtual "book shelf" and are given a host of sharing and networking features to display your shelf and view others' shelves. My group has grown to 108 members, and I've done next to nil to promote it (i.e. letting Shelfari do the heavy lifting for me). Makes me optimistic about the future of www.thealumniadvisor.com and other networking site ideas we have on the backburner). I digress.

After 20 min of reading, Ben seems to have a definitive edge, carving out a nice niche in the "young entrepreneur success" department. He will have to step up his game after graduating from college to maintain his inertia. With less than half an hour of reading, I feel pretty confident he will do just that.

His book: My Start-Up Life. Yes, I am jealous... jealous that I did not write this book before he did.

This is the post that mandated the formal entry into my blog - What We'd Wish We'd Known In College.

He's merely taking excerpts from n+1's What We Should Have Known pub, but seeing the excerpts he chose seems like a tell-tale sign to me that we're vibrating close to the same frequency.