Week ended 11/04

If there was one word to describe how I'm feeling about our progress, it would be... "anxious." Last week was packed with big decisions, lots of sales calls, and yet ANOTHER opportunity knocked on our door. A great one in fact. Some tasks took a slight backseat, but I suppose that comes with the territory when all business hours are spent selling to the Fortune 1000.

Last week marked the second week that Nick and I put on full-steam Sales hats, for both Long Drive and the Advisor. This upcoming week has some MAJOR follow-up calls to be made: Taylormade Adidas, Marriott, DirecTV, Sirius, BOSE, and Coca Cola - to name a few. I'm also a call away from getting a meeting with Kinetic in NYC to pitch our stuff to all their account reps. I can't wait to tell Tony the good news.

We put the DTRA on hold for a year - an outcome with which I am very pleased. The limited time we spend on the DTRA will be time well-spent: handling one-off tasks, selling a sponsorship here or there, and attending some board meetings. This will give us a chance to get our hands dirty and intimately connect with some folks in the racing world. Plus we'll have no risk, an entire year of brainstorming for DTRA growth plans, and we'll get to see how the DTRA team does in their fourth year (without paying for any add'l tracks business).

Meeting up with the U Guide boys tomorrow to discuss the sale of their company. We'll have much more of an update on this topic next week. Once we find the golden solution to local ad sales at campuses nationwide, it seems to me that we're home-free.


Last week's goal: 8 hours in the office = 6 hours of phone time.
--- Passed with flying colors. Now we just gotta maintain the pace.

This week's goal: redefine PT. Old definition - "personal time" New definition - "productive time".
---This doesn't mean the end-all of free time, it means only spending time on activities with purpose. Going for a run instead of watching TV, reading instead of playing poker, or learning something from someone as opposed to shootin the shit.